The Best Black Friday Beauty Deals, WIRED Approved (2025)
Black Friday is an annual shopping spectacle, and if there’s one piece of unsolicited advice WIRED can offer, it’s this: it’s a marathon, not a sprint. The sheer volume of Black Friday beauty deals can be overwhelming, leading to impulse purchases and quickly blowing your entire budget at your favorite retailer on day one. Our mission at WIRED is to help you navigate this beauty bonanza with precision, ensuring every dollar spent is an investment in quality and innovation. We’ve meticulously tested bestsellers, cross-referenced hundreds of markdowns across numerous trusted retailers, and scrutinized expert reviews to curate an exclusive list of the absolute best Black Friday beauty deals for 2025 – just for you. From cutting-edge LED skincare devices and high-performance hair styling tools to cult-favorite ingredients like snail mucin and essential acne stickers, we’ve covered every facet of your beauty routine. This isn’t just about discounts; it’s about smart beauty investments that WIRED stands behind.
We understand that the beauty landscape evolves rapidly, and so do the deals. That’s why we’ll be diligently refreshing this list with the latest and greatest offers as they emerge throughout the Black Friday period. We highly recommend checking back often to catch new additions and ensure you don’t miss out on fleeting opportunities. For broader insights into all sales across various categories, be sure to explore our comprehensive Best Black Friday Deals roundup or follow our dynamic Black Friday liveblog for real-time updates. Our commitment is to empower you with the knowledge to make informed decisions and elevate your beauty game.
Updated November 28: This year’s selection has been further enriched with incredible finds, including highly sought-after deals on a revitalizing hair steamer, effective natural deodorants, a curated monthly beauty subscription box, and a powerful, efficient hair dryer. We’ve also conducted thorough accuracy checks across all listed products to guarantee you’re getting the most precise and up-to-date information.
WIRED Featured Deals: Unlocking Beauty Innovation at Unbeatable Prices
This Black Friday, elevate your self-care ritual with our top picks, featuring groundbreaking technology and beloved essentials that rarely see such significant price drops.
The Best Red Light Therapy Mask: CurrentBody LED Series 2 Special Kit
This year, the CurrentBody LED Series 2 Special Kit emerges as an undeniable standout. While we haven’t extensively tested the accompanying Green Tea Serum or Hydrogel Face Mask included in this bundle, the value of this offer is simply too compelling to ignore. The star of this kit, the LED Series 2 mask, typically retails for $470 on its own and is rarely subject to discounts. This Black Friday deal slashes the price to $422, making it an astonishing $48 less than purchasing the mask alone. This makes it a steal, even if you opt to gift or simply store the supplementary products.
The LED Series 2 is consistently lauded as the premier red light therapy mask available today. Its ingenious design, crafted from medical-grade silicone, ensures a snug fit that contours perfectly to your face, guaranteeing optimal direct contact for its 236 powerful LED bulbs. This device is engineered to deliver a trifecta of beneficial wavelengths: red (633 nanometers), near-infrared (830 nanometers), and deep near-infrared (1072 nanometers). This multi-wavelength approach allows for targeted skin rejuvenation at varying depths, addressing a spectrum of concerns. We highly recommend this luxurious yet now accessible splurge for individuals looking to visibly reduce fine lines, diminish wrinkles, or repair sun damage. WIRED reviewer Nena Farrell specifically noted significant and visible improvements in her persistent acne scarring after consistent use, attesting to its transformative power.
This Hard-Shell Mask Is $91 Off: Dr. Dennis Gross SpectraLite FaceWare Pro
For those seeking a more structured approach to LED therapy, the Dr. Dennis Gross SpectraLite FaceWare Pro presents an exceptional opportunity. WIRED reviewer Kat Merck found this cordless, hard-shell LED mask remarkably comfortable, a crucial factor for consistent use. Her experience highlighted a noticeable reduction in facial blemishes after just two weeks of regular application of its red-and-blue combination therapy setting. A key design advantage is the thoughtful placement of lights, which are not overly bright around the eyeholes, allowing users to comfortably walk around and multitask during their session. Furthermore, the brevity of its three-minute treatment sessions, coupled with an automatic shut-off feature, makes it incredibly easy to integrate into even the most demanding routines. Merck’s impressive observation that the battery lasted for six weeks of near-daily use without needing a single charge speaks volumes about its efficiency. A substantial $91 discount makes this high-end device more attainable than ever. As an added bonus, for a limited time, direct purchases from Dr. Dennis Gross over $200 (which this mask certainly is) include a complimentary gift, enhancing the overall value proposition.
This LED Mask Is $120 Off: LED Esthetics Glotech Mask Pro
If you’re considering dipping your toes into the world of LED therapy without a hefty initial investment, the LED Esthetics Glotech Mask Pro is an excellent entry point, and its current Black Friday discount makes it even more appealing. This FDA-cleared device stands out as one of the most affordable LED masks on the market. The Glotech Mask Pro strategically combines both red and blue light therapy to effectively target and help clear acne, while simultaneously assisting in managing oil production. Reviewer Nena Farrell reported achieving a healthier, more radiant glow, observing that scabs and breakouts healed at an accelerated rate and, crucially, without the typical scarring she experienced. After three months of diligent, consistent use, reviewer Kat Merck noted a subtle but discernible softening of fine lines, though she candidly points out that this improvement is most apparent under specific lighting conditions. Nevertheless, for its price point and proven benefits, this mask is an ideal choice for anyone eager to explore the potential of LED therapy, with the current $120 off making it an unbeatable value for a starter device.
The Best Wet-Dry Hair Straightener: Dyson Airstrait
Dyson continues to redefine hair care with its innovative tools, and the Airstrait is no exception. WIRED reviewer Kat Merck, with her 3a curly hair, put the Airstrait through its paces. While she did find herself needing to follow up with a traditional flat iron for her specific curl type, she was profoundly impressed by Dyson’s proprietary Hyperdymium motor and the precision of its glass bead thermistors, which are engineered to regulate temperature effectively and protect hair from extreme heat damage. The Airstrait’s unique wet-to-dry functionality allows it to simultaneously dry and straighten hair using focused airflow, drastically cutting down styling time. For individuals with fine or wavy hair, this device is an absolute game-changer, simplifying a multi-step process into one efficient action. However, those with exceptionally thick, coarse, or coily hair might still find a traditional flat iron indispensable for achieving pin-straight results. Given that Dyson’s premium hair tools rarely go on sale, this Black Friday discount, bringing it down to $399 from $550, presents a prime opportunity to invest in a luxe styling tool that promises efficiency and innovation.
You Need An Electric Toothbrush: Philips Sonicare 4100 Electric Toothbrush
An electric toothbrush is a foundational element of a comprehensive beauty and wellness routine, and the Philips Sonicare 4100 is an outstanding choice, especially at its Black Friday price. The debate between oscillating and sonic electric toothbrushes often boils down to personal preference, but sonic models like the Philips Sonicare 4100 are renowned for their gentle yet effective vibrations, making them particularly kind to both teeth and gums. Its slimmer brush head design also makes it an ideal recommendation for individuals with smaller mouths or narrower jaws, ensuring comfortable and thorough cleaning. For just $30 on sale this Black Friday, you gain access to all the essential features needed for superior oral hygiene: an integrated pressure sensor to prevent excessive brushing force, a convenient two-minute timer with an auto-shut-off function to ensure optimal brushing duration, and two intensity levels to customize your experience. The impressive two-week battery life on a single charge adds to its practicality, and a helpful light and beep alert you when it’s time to replace the brush head, maintaining peak cleaning performance.
A New Travel Bestie for $140: Therabody TheraFace Depuffing Wand
Therabody, a leader in percussive therapy, extends its innovative approach to skincare with the TheraFace Depuffing Wand – a personal favorite and essential travel companion. This device is not only incredibly effective but also conveniently TSA-friendly, making it perfect for maintaining your skincare routine on the go. It ingeniously delivers both hot and cold therapy, a powerful combination designed to significantly reduce under-eye puffiness, stimulate increased blood flow for a healthier complexion, and dramatically boost the absorption of your favorite skincare products. The cold setting is particularly revitalizing after long flights or restless nights, offering an immediate soothing sensation. Beyond its functional benefits, using the wand provides a calming, ritualistic experience, regardless of your location. We particularly appreciate its ability to maintain a consistent temperature throughout its six-minute cycle, with a quick flash at the halfway mark to prompt you to switch sides. The contoured tip is a thoughtful design element, allowing precise application and access to the delicate corners and crevices of the face. Available in classic white and a beautiful shade of indigo, this wand, now available for $136 or $140, is a brilliant investment in portable self-care.
Stock Up on the Best Dry Shampoo for Lazy Days: Living Proof Perfect Hair Day Dry Shampoo
For those mornings when a full wash isn’t an option or when you simply need a quick refresh, Living Proof’s Perfect Hair Day Dry Shampoo is a perennial favorite for good reason. WIRED reviewer Kat Merck has been a loyal user for years, swearing by its efficacy. Unlike many dry shampoos that merely coat the hair, this product, primarily composed of starch and a unique "microporous mineral blend," is designed to genuinely clean hair through a proprietary absorption and powder-removal process. Application is simple: spray, wait a mere 30 seconds, and then massage it into your scalp with your fingertips. The initial white cast quickly dissipates, and the scent, while present, is pleasant and not overpowering. Crucially, it’s formulated to be benzene-free and sulfate-free, making it a safe choice even for color-treated hair. This Black Friday, stocking up on this indispensable beauty staple at 30 percent off ($23 from $33) is a smart move for maintaining effortlessly fresh hair.
Restock on Pimple Patches: Hero Cosmetics Mighty Patch Original Patch
Just like toilet paper, running out of hydrocolloid patches is a scenario no one wants to face, and Black Friday presents the perfect opportunity to replenish your supply of these skincare saviors. Hero Cosmetics’ Mighty Patch is consistently our top choice. Its discreet design allows it to sit comfortably and effectively under makeup, making it ideal for day-time wear. More importantly, its hydrocolloid technology is highly effective at drawing out impurities and gunk from blemishes, while also acting as a protective barrier to prevent you from the tempting (and often damaging) habit of picking at your skin. At an enticing 25 percent off, now priced at $13-$18, grabbing a couple of boxes of these essential patches is a wise and economical decision for maintaining clear, healthy skin.
This Beloved Curling Iron Is 30 Percent Off: GHD Curve Soft Curl Iron
The GHD Curve Soft Curl Iron is a consistently celebrated tool in the hairstyling world, routinely earning a top spot in our comprehensive hairstyling guides. This Black Friday, a generous 30 percent discount further sweetens the deal, making this professional-grade curling iron even more accessible. It boasts an impressively rapid heat-up time of just 25 seconds, a crucial feature for busy mornings. The extended barrel and intelligently designed clamp make the process of wrapping and releasing hair remarkably easy, a feature that makes it a top recommendation for beginners and individuals with long or particularly thick hair. While it lacks a customizable temperature dial, a feature some users might miss, its optimized heat setting and clear color-coded heat indicators simplify the styling process, ensuring consistent results without guesswork. At $167, down from $239, this curling iron represents a worthwhile upgrade that is not only cheaper than a few salon visits but promises salon-quality soft curls with every use.
Snail Mucin Serum on Sale: Cosrx Advanced Snail Mucin 96 Percent Power Repairing Essence Serum
For those who have been curious about the buzz surrounding snail mucin in skincare, this Black Friday offers the perfect moment to experience its benefits firsthand. COSRX’s Black Friday sale, running through December 1 at Amazon and Ulta, includes significant discounts on most of the revered K-beauty brand’s bestsellers. The Advanced Snail Mucin 96% Power Repairing Essence serum is a personal favorite, celebrated for its lightweight, fragrance-free, and hypoallergenic formula. This potent essence is packed with beneficial ingredients naturally found in snail secretion filtrate, including elastin, hyaluronic acid, glycolic acid, and a rich blend of vitamins and minerals. Together, these components work synergistically to support skin repair, calm irritation, and significantly reduce redness and breakouts. It excels at locking in moisture, providing intense hydration without leaving any sticky residue, making it an ideal addition for anyone seeking to soothe, repair, and deeply hydrate their complexion. At a reduced price, it’s an excellent opportunity to integrate this K-beauty phenomenon into your routine.
A Hair Tool for Dry Winter Tresses: Pattern Hair Steamer
While the Pattern Hair Steamer is mentioned in our diffusers buying guide, it truly occupies a unique category of its own, offering a distinct approach to hair health. This innovative device works by steaming your hair, a process that gently opens the hair cuticle. This open cuticle then allows for significantly deeper penetration of your hair treatments and products, maximizing their efficacy. In addition to enhancing product absorption, the steaming process infuses your hair with much-needed moisture, a particularly beneficial effect during the dry winter months. We immediately notice a remarkable difference in hair softness and manageability when using it in conjunction with a hair mask or deep conditioner. It’s also an excellent tool for refreshing curls, extending the time between washes and revitalizing natural textures. This Black Friday, investing in the Pattern Hair Steamer, now at a discounted price of $143, is a proactive step towards combating dry winter tresses and optimizing your hair care routine. –Louryn Strampe
Refillable Natural Deodorant (Plus A Pretty Case): Wild Natural Deodorant
In the burgeoning market of natural deodorants, Wild stands out not just for its efficacy but also for its commitment to sustainability and aesthetic appeal. Wild is arguably the best metal refillable natural deodorant available, and in our experience, it’s also the most enjoyable to use among the many brands tested. The brand’s distinctive metal cases are eye-catching and unique, offering a refreshing departure from standard plastic packaging. What truly sets Wild apart is its dizzying array of scents, ranging from sophisticated and elegant to playfully candylike, ensuring there’s a fragrance to suit every preference. The formula itself applies smoothly, with minimal residue and significantly less noticeable sweating compared to many natural alternatives. Our co-testers and fellow reviewers consistently praised this brand for its performance and charming presentation. This Black Friday, with prices reduced to $24, it’s a fantastic opportunity to embrace a more sustainable and enjoyable deodorant experience. –Louryn Strampe
Monthly Trending Beauty Surprises: Allure Beauty Box
For the beauty enthusiast who loves discovery and staying ahead of trends, the Allure Beauty Box, curated by our sister publication, is an exceptional monthly subscription. Typically priced at $30 per month, this Black Friday deal allows you to subscribe for just $20 by entering code BEAUTY. Each thoughtfully assembled box contains a diverse mix of full-size and deluxe mini products, consistently featuring at least one trendy brand or highly coveted beauty item. The true value lies in the expert curation: everything in the box is handpicked by Allure editors, lending an air of exclusivity and ensuring the products are relevant and high-quality, often surpassing the offerings of other subscription boxes. It’s a wonderful way to explore new brands and ingredients without the commitment of full-price purchases. Additionally, this Black Friday period also includes special deals on gift subscriptions, making it an ideal present for any beauty lover in your life. –Louryn Strampe
An Excellent, Affordable Hair Dryer: Conair InfinitiPRO by Conair SmoothWrap Hair Dryer
When it comes to essential hair tools, a reliable and efficient hair dryer is non-negotiable, and the Conair InfinitiPRO by Conair SmoothWrap Hair Dryer consistently earns its place as our favorite affordable option. This Black Friday, its accessibility is further enhanced with an incredible price drop, making it even more budget-friendly at just $25. This dryer is celebrated for its lightweight design and dependable performance, offering three heat settings and two speed settings to accommodate various hair types and styling needs. While it may not boast all the advanced bells and whistles of higher-end models, it excels at its core function: drying hair quickly and effectively. It features dual ion therapy, which aims to reduce frizz and enhance shine, though the effects can be subtle. A removable filter simplifies cleaning, ensuring longevity and optimal performance. Its main drawbacks include a relatively short cord and a noticeable noise level, and it offers fewer attachments than its more expensive counterparts. However, for its exceptional performance-to-price ratio, especially at this Black Friday discount, it remains an unbeatable choice for anyone seeking a high-quality, no-fuss hair dryer that delivers without costing your entire beauty budget. –Louryn Strampe
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